“It was one of the student members of our webcare team who came up with the idea,” says Rob Speekenbrink, online media consultant at TU Delft and manager of the university’s ten-person webcare team.
Posted by TU Delft’s observant webcare team noticed that the library was quite full during the exam period right until the time Netherlands was playing a World Cup match. Then it was empty.
There are ten students behind the TU Delft social media accounts, which include a Facebook page (in English), Dutch-language and English-language Twitter accounts and even a Weibo account (the Chinese version of Twitter.)
The goal of the social media channels, says Speekenbrink, is to show what the university “smells” like. “We want people to understand what campus life feels like,” he says.