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Panta Rhei

The term panta rhei is attributed to Heraclitus of Ephesus (born c.535BC), a philosopher famous for his assertion that ever-present change is the essential essence of the universe.

Embraced by TU Delft's Faculty of Industrial Design Engineering (IO), this ancient Greek phrase has become the theme and name of their forum focusing on the role of industrial designers in an ever-changing world.

Panta Rhei! Design Leadership in Ever-Present Change/Five Perspectives will be held on Friday November 11, 2016 in TU Delft's Aula Conference Centre Auditorium.

The forum will be curated by five IO professors who will present their innovative perspectives on where industrial design and designers best fit in a constantly changing world.

Catelijne van Middelkoop, is professor of Visual Communication Design, head of Man and Communication at Eindhoven's Design Academy, and cofounder/partner of Strange Attraction Designs, an international design studio that seeks to influence commerce and culture by impacting on media channels. In her presentation "Culture Clash: Redefining Value in a Postindustrial World" Van Middelkoop will discuss the importance of using media to develop and define design identity.

Deborah Nas is a TU Delft graduate and cofounder of Sunidee (2002) a strategic innovation agency with a goal to make organisations more consumer-centric. She is professor of Strategic Design for Technology-Based Design Innovation. Nas will speak on "Turning Fear into Trust: Designing with New Technologies".

Jeroen van Erp is the chair of the Dutch Creative Council and one of the founders of the international design consultancy, Fabrique, started in Delft in 1992. He is professor of Concept Design and in his presentation, "The Power of Wisdom and Superfast Thinking", will highlight the importance of ensuring a strong concept is at the basis of the design process.

Jos Oberdorp is professor of Product Architecture Design and managing partner of NPK design, a consultancy firm that follows a product's journey from creation to consumer. Oberdorp will discuss product architecture in his presentation: "Picture in a Frame – A Picture is Worth a Thousand Words".

Dr. Roland van der Vorst is the managing director of FreedomLab and, according to De Volkskrant, one of the 200 most influential people in the Netherlands. His presentation "Meandering Meaning: Branding in the Age of Fluidity" will consider how new technologies provide flexibility to brand identity, and subsequently remove many limitations previously faced by designers.

Pre-registration for this free event, which includes a closing celebratory reception, is required: http://www.io.tudelft.nl/en/news/congresses-and-symposia/panta-rhei/registration/

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